Posts

Digital Marketing & AI: Major Changes That Hit in May 2025

Image
Staying current with AI in marketing is no longer optional. In May 2025 alone, we saw major shifts in how Google ranks content, how paid ad formats evolve, and how AI is reshaping the user experience across platforms. Tandem’s blog does the heavy lifting for you. It highlights what changed, why it matters, and what your next steps should be, whether you’re managing campaigns or planning strategy for the second half of the year. Click here to learn more.

PPC for Healthcare: A Smart Way to Reach More Patients Online

Image
  If you’re a healthcare provider trying to grow your patient base, organic SEO is powerful but it takes time. PPC, on the other hand, offers a way to get your name in front of the right audience today. In this blog, Tandem explains how paid search campaigns can help doctors, dentists, specialists, and clinics generate calls, bookings, and form fills without overspending. From geo-targeting to HIPAA-conscious copywriting, this is a practical roadmap for using PPC in the healthcare space. Click here to learn more.

Why Local SEO Is Essential for Dermatologists in 2025

Image
  Today’s patients aren’t flipping through phone books. They’re searching “dermatologist near me” on their phones, and if your practice isn’t showing up, you’re losing out. Tandem’s new article explores how local SEO helps dermatologists move up in search results and stand out in crowded markets. It explains the power of location-based keywords, online reviews, and service-area pages built to convert. If you’re tired of generic marketing advice and want a smarter way to grow your patient base, this is the read for you. Click here to learn more.

The Missing Link in CRE Marketing: Using Social Media to Drive Real Results

Image
  The commercial real estate industry is shifting fast, and not just on the ground. Social media now plays a major role in how investors, tenants, and even brokers discover new opportunities. But most firms still struggle to get traction online. They post listings, maybe an open house or two, and hope the right eyes are watching. Tandem’s newest article dives into how commercial real estate companies can use social platforms strategically to increase exposure and drive results. This isn’t just about posting pretty photos; it’s about building relevance, earning trust, and supporting leasing and investment goals. Whether you're marketing high-rises, shopping centers, or office parks, your digital presence needs to do more. This blog gives you a blueprint for doing it right. Click here to learn more.

Facebook Ad Tips & Best Practices

Image
Why Some Facebook Ads Work—And Others Don’t Ever notice how some Facebook ads instantly catch your eye while others fade into the background? If your ads aren’t quite making the impact you hoped for—or if you’re just beginning to explore Facebook advertising—you’re not alone. Facebook ads are more than boosted posts; they’re a dynamic tool that can elevate your digital presence when executed correctly. At Tandem, we help businesses harness the full potential of their advertising campaigns. With just a few practical Facebook ad tips, you can move from feeling stuck to confidently launching optimized, engaging ads. Whether you're fine-tuning a strategy or starting fresh, consider this your go-to guide to leveling up your Facebook ad game. Let’s take a look at key trends and tips to help your Facebook ads work smarter—not harder. Trends to Keep on Your Radar Digital marketing never stands still, and neither should your strategy. Staying up to date with current trends ensures your...

The Importance of Local SEO for Dentists

Image
  Get Found When Patients Are Searching When someone types “dentist near me” into Google, does your practice appear at the top—or are potential patients clicking on your competitors instead? Today’s patients rely heavily on Google Maps, online reviews, and local search rankings to choose a dental provider they trust. If your practice isn’t showing up, you’re likely missing valuable appointment opportunities. Local SEO for dentists helps ensure your practice appears in the right places—so you can attract more local patients and stay ahead of the competition. How Tandem Buzz Helps Dentists Stand Out At Tandem Buzz, we specialize in SEO for dentists. From optimizing your Google Business Profile to managing your online reviews and targeting local keywords, we help your practice rise to the top of local search results. Whether patients are searching on Google Maps or browsing the Local 3-Pack, we’ll make sure they find your practice first. What Is Local SEO for Dentists? When some...

SEO for Wedding Photographers

Image
  How to Rank Higher and Book More Clients as a Wedding Photographer The wedding photography market is incredibly competitive, and if you want to stand out, your online presence needs to work just as hard as you do. Couples aren’t flipping through phone books—they’re turning to Google to find professionals in their area. Without strong SEO for wedding photographers, your site may never show up in those crucial search results, which means missed opportunities and fewer inquiries. That’s where Tandem Buzz comes in. Our expert SEO services are designed to help wedding photographers boost visibility, attract more leads, and book more weddings. Whether you’re just launching your business or looking to grow an established brand, investing in SEO is one of the smartest ways to stay competitive and successful. Why SEO for Wedding Photographers Matters When couples start looking for a photographer, they type phrases like “wedding photographer near me” or “best wedding photographer in F...