Tandem

Staying current with AI in marketing is no longer optional. In May 2025 alone, we saw major shifts in how Google ranks content, how paid ad formats evolve, and how AI is reshaping the user experience across platforms. Tandem’s blog does the heavy lifting for you. It highlights what changed, why it matters, and what your next steps should be, whether you’re managing campaigns or planning strategy for the second half of the year. Click here to learn more.

  If you’re a healthcare provider trying to grow your patient base, organic SEO is powerful but it takes time. PPC, on the other hand, offers a way to get your name in front of the right audience today. In this blog, Tandem explains how paid search campaigns can help doctors, dentists, specialists, and clinics generate calls, bookings, and form fills without overspending. From geo-targeting to HIPAA-conscious copywriting, this is a practical roadmap for using PPC in the healthcare space. Click here to learn more.

  Today’s patients aren’t flipping through phone books. They’re searching “dermatologist near me” on their phones, and if your practice isn’t showing up, you’re losing out. Tandem’s new article explores how local SEO helps dermatologists move up in search results and stand out in crowded markets. It explains the power of location-based keywords, online reviews, and service-area pages built to convert. If you’re tired of generic marketing advice and want a smarter way to grow your patient base, this is the read for you. Click here to learn more.

  The commercial real estate industry is shifting fast, and not just on the ground. Social media now plays a major role in how investors, tenants, and even brokers discover new opportunities. But most firms still struggle to get traction online. They post listings, maybe an open house or two, and hope the right eyes are watching. Tandem’s newest article dives into how commercial real estate companies can use social platforms strategically to increase exposure and drive results. This isn’t just about posting pretty photos; it’s about building relevance, earning trust, and supporting leasing and investment goals. Whether you're marketing high-rises, shopping centers, or office parks, your digital presence needs to do more. This blog gives you a blueprint for doing it right. Click here to learn more.