August 2023 Digital Marketing Updates

Remaining at the forefront of marketing is essential. It demands a well-crafted strategy and a keen eye on the latest developments in digital marketing. Tandem Buzz takes pride in its ability to adapt and leverage these changes to benefit our clients. Here are the latest digital marketing updates for August 2023:


August 2023 Digital Marketing Updates

PPC News & Trends in Digital Advertising:

Google Ads introduces enhanced customer service for small businesses, providing one-on-one consultations.
Meta unveils a new search tool, "Search Branded Content," for monitoring branded content campaigns.
Beta for Google Demand Gen campaigns opens, set to replace Discovery Ads.
SEO Updates in August 2023:

Google launches a broad core update focused on content relevance.
A survey by Search Engine Journal identifies major SEO disruptors.
Google Search Generative Experience tests links in AI-generated answers.
Social Media Marketing Updates in August 2023:

Twitter changes its name to 'X,' with Elon Musk leading the rebrand.
LinkedIn company pages can now send and receive DMs.
TikTok expands text posts to encourage text-based content creation.
A new AI tool called AudioCraft generates audio and music from text.
Tandem Buzz remains dedicated to providing cutting-edge digital marketing services. Our experts are committed to keeping you informed and helping your business succeed. If you're ready to elevate your business, contact Tandem today. For more marketing insights and tips, explore our digital marketing news blog.

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